Tag: SXSW 2017
SXSW: How 5 Movie and TV Brands Went Experiential
The South By Southwest Film Festival is the perfect time for movies and TV to embrace experiential marketing. For those of you outside of the events and/or marketing industry unfamiliar with the term, it is sometimes known as “live marketing,” “participation marketing,” or “special events” According to Wikipedia, “it is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand.” As someone who has a passion for events and experiences, this is a must-see to experience at SXSW.
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Baby Driver Debuts at SXSW, Releases Trailer
“Baby Driver” rocked the Paramount Theatre during its world premiere at the SXSW Film Festival on Saturday. The fanfare was greeted with loud laughter and raucous, spontaneous applause during its running time. Sony released the trailer to a movie afterwards that has been described as a “British-American comedy action crime musical film written and directed by Edgar Wright.” The trailer accurately reflects the movie without spoiling big laughs nor amusing action sequences. Consider this a “full-length teaser.”
Read More The 5 Most Anticipated Things About SXSW 2017
The 2017 SXSW Film Festival runs from March 10th to the 18th and always brings a collective mix of interesting events, unexpected moments, and cool movies. Besides escaping the frigid Colorado winter, I enjoy spending these days in Austin TX. It has become a Spring Break for this tech-savvy, movie geek such as myself. Here is what I am eagerly anticipating from this year’s SXSW.
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