Tag: SXSW
The Mummy in VR? Why Experiential Takes A Summer Blockbuster To Another Level
Universal Pictures unraveled an elaborate immersive exhibit during the South By Southwest Film Festival earlier this year. This gave industry professionals, select press, and eager fans a sneak peek at how The Mummy shot a key scene highlighted during the massive advertising campaign.
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Movies and Music Flawlessly Converge With SXSW 24 Beats Per Second
The SXSW Film Festival always tries to incorporate the music aspect of the festival and succeeded this year with the programming. They allowed attendees with film badges to go to music showcases. I’ve tried to catch a few of these movies every year, but leaving early was always an issue. Thankfully, this was a rare SXSW year where I could stay a few days longer.
Read MoreBranded Films: The Future of Movie Production Will Be Sponsored
Probably the best panel I attended at SXSW featured a topic that will affect a vast majority of...
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SXSW: How 5 Movie and TV Brands Went Experiential
The South By Southwest Film Festival is the perfect time for movies and TV to embrace experiential marketing. For those of you outside of the events and/or marketing industry unfamiliar with the term, it is sometimes known as “live marketing,” “participation marketing,” or “special events” According to Wikipedia, “it is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand.” As someone who has a passion for events and experiences, this is a must-see to experience at SXSW.
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Baby Driver Debuts at SXSW, Releases Trailer
“Baby Driver” rocked the Paramount Theatre during its world premiere at the SXSW Film Festival on Saturday. The fanfare was greeted with loud laughter and raucous, spontaneous applause during its running time. Sony released the trailer to a movie afterwards that has been described as a “British-American comedy action crime musical film written and directed by Edgar Wright.” The trailer accurately reflects the movie without spoiling big laughs nor amusing action sequences. Consider this a “full-length teaser.”
Read More The 5 Most Anticipated Things About SXSW 2017
The 2017 SXSW Film Festival runs from March 10th to the 18th and always brings a collective mix of interesting events, unexpected moments, and cool movies. Besides escaping the frigid Colorado winter, I enjoy spending these days in Austin TX. It has become a Spring Break for this tech-savvy, movie geek such as myself. Here is what I am eagerly anticipating from this year’s SXSW.
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Trailer for SXSW Documentary The Nightmare is Terrifying
SXSW premiered the documentary “The Nightmare” and it may be the scariest thing...
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