Author: Kenny

The South By Southwest Film Festival is the perfect time for movies and TV to embrace experiential marketing. For those of you outside of the events and/or marketing industry unfamiliar with the term, it is sometimes known as “live marketing,” “participation marketing,” or “special events” According to Wikipedia, “it is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand.” As someone who has a passion for events and experiences, this is a must-see to experience at SXSW.

The 2017 SXSW Film Festival runs from March 10th to the 18th and always brings a collective mix of interesting events, unexpected moments, and cool movies. Besides escaping the frigid Colorado winter, I enjoy spending these days in Austin TX. It has become a Spring Break for this tech-savvy, movie geek such as myself. Here is what I am eagerly anticipating from this year’s SXSW.